A Crazy and Exciting New Way of Watching Movies Is Coming to a Theater Near You
With the rise in on-demand and streaming options for home viewership and American reluctance to leave the house at an all-time high, brick-and-mortar theaters have scrambled to keep viewers in the seats. High-end boutique chains have survived by committing themselves to the luxury of the theatrical experience, installing ritzy overstuffed La-Z-Boys in theaters and shrinking down the size of each i