A recent survey by Bloomberg Industries analyzed the prices on 125 popular toys to figure out who's got the cheapest prices this Christmas. And the winner is the website Amazon.com. Walmart came in second, but Amazon had lower prices than Walmart on 44% of the toys. Walmart was lower on 13%. The rest were the same price. Both Amazon and Walmart beat Target, Kmart, and Toys "R" Us on 80% of toys. If you are a father like I am and hear your kids say 'I want that' every time some toy commercial is on the TV this may be a little helpful. Make sure to do your shopping at a brick and mortar store to see exactly it is that they want and make sure to shop everywhere to make sure you are getting the best deal. Some stores will price match and that can be helpful in looking for that one big ticket item.