One Direction's brand is marketed in all sorts of ways. From fragrances to clothes to bedsheets, 1D and their faces are everywhere. The boys and their marketing team have found a utilitarian way to promote the brand, as well. They've teamed with British eyewear company Vision Express for 1D-branded reading glasses expressly for females.
One Direction enjoyed a pair of big wins and a heralded appearance at the NRJ Awards in France on Saturday, Dec. 14. The boys showed up to the event as unit. However, Harry Styles didn't stick around for the festivities. Instead, he reportedly ditched his bandmates and rushed back to London to meet up with and rendezvous with reported lady love Kendall Jenner.
Maybe some people think One Direction is just some passing fad, but here's proof that they're not. The group's new album Midnight Memories has debuted at #1 on the Billboard chart, and in the process, made some history. The British act is now the first group ever to have their first three albums debut at #1.
A snippet of One Direction's 'Story of My Life,' the lead single from 'Midnight Memories,' has landed online. Directioners, it may be only 16 seconds of music -- which is like a crumb -- but hey, we'll take it and feast on it.
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