Pharrell Williams Is Hooking Up With Adidas to Represent
After wearing the same stripped leather jacket for months, Pharrell is adding to his wardrobe, announing that he has inked a new deal with Adidas.
The sneaker giant confirmed the partnership by releasing a 30-second trailer on their official YouTube page, in which the camera is focused on someone’s feet, walking backwards in colorful Addidas footwear. It’s not until the person reaches for Pharrell’s infamous Vivian Westwood hat that the identity is revealed.
So what can people expect? Pharrell revealed he’s creating a collection of sneakers and apparel that will include his Bionic Yarn, which turns discarded plastic into usable thread.
“Working with an iconic brand like Adidas is such an incredible opportunity,” says Pharrell in a statement. “From the classic track suit, to growing up in Virginia wearing Stan Smiths, Adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn.”
The collection will be available later this summer. Pharrell joins a growing list of celebrities that have partnered with the brand, including Kanye West.