A few weeks ago, tracking for Mission: Impossible – Rogue Nation was supposedly in the toilet. Early reports suggested that Tom Cruise’s fifth outing as super-spy Ethan Hunt was not getting people excited. This would be the end, the experts said, of a franchise that has kept Cruise’s career surging forward for the past two decades. Well, that was apparently a big load of crap because Rogue Nation opened well and opened in the same ballpark as the rest of the franchise. Even with inflation differences, this series keeps on hitting the same box office sweet spot.
The new Black Mass trailer pulls the focus back from Johnny Depp’s performance as the notorious gangster Whitey Bulger, showcasing an ensemble of actors that has to be seen to be believed. And like any movie set in Boston, each and every actor wield their accents like bricks. This isn’t a Boston movie – it’s a Baahstin movie and everyone in the cast is seemingly trying to one-up the others when it comes to dropping their R’s.
Paramount really wants you to see Mission: Impossible – Rogue Nation and they’re nudging you in the ribs using the most effective marketing tactic in the history of marketing tactics...they’re giving you free stuff. Specifically, they’re giving you free digital copies of the first four Mission: Impossible movies, reminding you that this series has been 75% good and that you should start getting excited for the new one.
It would be easy to label the opening weekend for Ant-Man a failure. After all, it’s significantly lower than the openings for recent Marvel Studios movies and it’s a good $130 million less than the three-day opening Avengers: Age of Ultron had a few months ago. But let’s not be so hasty. Its opening numbers may not have blown anyone away, but Ant-Man’s box office arrival is textbook Marvel.
Universal was already bathing in its Furious 7 and Jurassic World money Scrooge McDuck-style before Minions opened this week. Now the studio is looking at its third truly massive hit of the year, a run that feels nearly unprecedented. Universal already released two of the biggest movies of all time within the past four months, and now it’s looking like it may have three.
As expected, the Fourth of July holiday weekend saw a lot of people heading to the theater. Unfortunately for the new releases, those people gravitated toward films that have already been in theaters for a few weeks. Once again, Jurassic World and Inside Out dominated the top 10, leaving newcomers like Terminator Genisys and Magic Mike XXL out in the cold.
When Universal scheduled Ted 2, they surely had no idea that Seth MacFarlane’s swearing teddy bear sequel would be squaring off against one of the biggest box office juggernauts of all time...a juggernaut that they themselves had created. So it’s not surprising that Jurassic World topped the box office again and it’s not surprising that Pixar’s Inside Out held onto second place. What is a little surprising is how low Ted 2 opened, falling significantly short of its predecessor’s opening weekend.
Here’s how crazy this weekend is: Pixar’s Inside Out had the biggest opening for an original, non-sequel of all time...and it still came in second to Jurassic World’s second weekend. There’s literally nothing to ashamed of here. Sure, it may be the first time a Pixar movie hasn't opened in first place, but the only reason it didn’t open in first place is because it was dueling 2015’s greatest juggernaut. These two are worthy opponents and both are victors.
Everyone knew that Jurassic World was going to open big, but no one saw this coming. The fourth film in the beloved dinosaur-centric franchise had the second biggest domestic opening of all time, the biggest June opening of all time, and, with $511 million worldwide, the biggest international opening of all time. It also broke a bunch of records that we’ll get to in a few minutes. This was supposed to be the summer of Avengers: Age of Ultron. Unless something goes horribly wrong, this is officially the summer of Jurassic World.
Lance Armstrong went from being one of the greatest sports heroes in modern history to its greatest villain. Few human beings have ever turned heel with such cinematic flair, so it makes sense that he’d get his own movie sooner rather than later. The first trailer for The Program looks exactly like you’d expect a sports biopic from director Stephen Frears to look: classy, bold, and full of interesting actors scowling at each other.
Tomorrowland may have taken the top spot at the box office in its debut weekend, but things still look awfully grim for the George Clooney sci-fi vehicle. Not only did the film open far below expectations, it faced serious competition in Pitch Perfect 2, which continued to kick aca-butt in its second weekend. And it wasn’t the only new release to under-perform, with the Poltergeist remake also falling short of early predictions. If you were a new release this weekend, things were awfully rough.
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