50 Cent Signs Starz Overall Deal That Could Be Worth $150 Million
50 Cent continues winning at a high level. Yesterday (Oct. 11), the folks at Variety reported that Fif had signed a four-year overall deal with Starz, a production company that has been producing the hit TV series Power with Fif since 2014. According to the outlet, the deal could be worth as much as $150 million.
The new deal will see 50 work through G-Unit Film & Television, Inc. to develop "scripted and unscripted content" for the Lionsgate-owned company. The deal includes a three-series commitment and gives 50 complete access to all of Starz's platforms.
Speaking on the matter, 50 made it clear he's excited about the deal, which also grants him a say in "the merchandising and licensing of brands and content developed by G-Unit."
“When I sat down with Chris [Albrecht, Starz CEO] and walked him through my plans for G-Unit Film & Television going forward, he let me know I was essentially requesting the biggest deal in premium cable history,” said the G-Unit boss. “I am excited to announce that we’ve made that partnership between myself, G-Unit Film & Television and Starz/Lionsgate and we will continue our proven track record of breaking records and delivering unique content for audiences around the world … Get The Strap.”
This news comes nearly a year after it was reported that 50 had signed an eight-figure deal with Starz. It's unclear whether or not this deal is related to the one he signed recently, but either way, it's clear the network has a lot of confidence in the rapper-actor-entrepreneur.
Check out 50's celebratory Instagram post documenting this moment below.
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