Wes Invented a New Word Today

Sometimes during the early morning hours we get a little tongue-tied and say things that make absolutely no sense but today, Wes somehow invented a new word when he stumbled through part of the morning horror-scopes: Incentiveness.

Unfortunately I could not find it in any dictionaries so we will have to come up with our own definition.I think I it could mean inventing new incentives. Or, it could be the person that brings incentive to the meeting.

Just for some silly fun, what definitions can you come up with?