The clothing chain Urban Outfitters is in deep water over a new line of t-shirts aimed at teens.The shirts have a disturbing message, with slogans such as"USA Drinking Team "I Vote For Vodka". A version modeled by a young woman, who appears to be a teenager, is emblazoned with blurred letters reading, 'I Drink You're Cute' .

Most of the target shoppers at Urban Outfitters are between the ages of 18 to 24, and the next biggest group is under 18.  "Kids shouldn't be wearing these t-shirts," Jan Withers of 'MADD' mothers against drunk driving, explains that while MADD does not directly oppose drinking for people over the age of 21 or merchandising to adults: "Marketing these alcohol-related shirts to teens is not in any way acceptable.