Rae Sremmurd Are the Newest Faces of Reebok’s Classic Leather Campaign
Today, Reebok Classic announces hip-hop duo Rae Sremmurd as the brand’s newest faces of their Classic Leather campaign for the iconic Classic Leather sneaker. Joining the likes of Teyana Taylor, Kendrick Lamar and Future, the Mississippi natives will support the Reebok brand in sharing its message of self-expression.
Launching this month, the Classic Leather campaign will feature photography of all the various iterations of trendsetters and style pioneers that wear the Classic Leather across print, digital and online. Along with the celebrities reppin' for the Classic Leather campaign, Reebok will launch a truck activation that mimics the Classic Leather’s iconic look.
The Classic Leather Truck will serve as a destination where sneakerheads can learn the history of the timeless silhouette. The Classic Leather truck will host a “block party” style-event complete with shoe customization, shoe cleaning stations, giveaways and a VIP lounge. On Saturday, June 3, and Sunday, June 4, from 11:30 a.m. to 7 p.m., the Classic Leather Truck will make a stop in Williamsburg, Brooklyn at North 9th Street between Berry St. and Bedford Ave. for consumers to check out.
Look for the Reebok Classic and Rae Sremmurd Classic Leather campaign to appear across all major media platforms and in-store and select Reebok retailers.
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