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Lady Gaga’s Tiffany & Co. Commercial Premieres During Super Bowl: Watch

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UPDATE: Watch Lady Gaga’s chic Tiffany & Co. commercial above, plus the initial teaser, below.

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As though conquering the sports world with her forthcoming Super Bowl performance weren’t enough activity for Lady Gaga, she’s also teamed up to star in an ad campaign for legendary jewelry company, Tiffany & Co.

Gaga stars in a new ad for the iconic company, and it’s set to air right before her highly anticipated halftime show, according to V Magazine. Thankfully, Tiffany & Co. did at least offer fans a sneak preview of the commercial — days ahead of its game-day release — that sees Gaga talking about her artistry and creativity.

“I always want to be challenging the status quo,” she says in the 15-second, black-and-white clip. “It’s who I am. I love to change. It’s pretentious to talk about how creative you are. I don’t feel that way at all. I think it’s empowering and important and I’m coming for you.”

Gaga also commented on the collaboration in a series of tweets posted earlier today (January 31), where she wrote, “I am honored to be a part of the @TiffanyAndCo family, just one lady in a long line of generations of women. We are not only proud to receive jewelry as a gift, but to know the glamour of being strong, ambitious, & creative in how we love ourselves …turning our problems into platinum.”

Watch Gaga’s Tiffany & Co. teaser clip above and check out her tweets below.

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