I’m not really sure how I feel about the new Hollywood trend of teasing out your trailers. On the one hand, it kind of takes the fun out of the equation; one of the best parts of coming back from a long day of meetings or classes is seeing that a brand new Star Wars spot has been dropped in your absence. On the other hand, though, it’s a real boon for cultural writers like me. Rogue One hints online that their next trailer will be released during the Olympics? You better believe we’ll be ready.