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Beyonce to Release New Fragrance in February 2014

Beyonce
Jamie McCarthy, Getty Images

There’s no stopping the Beyonce train. After surprising folks with her visual album this year, the R&B queen is set to drop more product in 2014. This time, it’s a new fragrance called Rise.

According to Women’s Wear Daily (via Fashion Snoops), Beyonce is releasing her floral-based perfume in February. The product is said to be inspired by Queen Bey’s personality and visionary outlook.

“The fragrance concept is about female empowerment and finding the inner strength that makes women so beautiful,” says Marsha Brooks, vice president of global marketing for fragrances in the Coty Beauty division of Coty Inc., which makes the perfume. “There is a strong sense of overcoming adversity and rising above it all.”

Beyonce has sold over $400 million of her perfume collection starting with her first two scents, Pulse and Heat.

The ‘XO’ singer’s third scent, Rise, is being described as “intoxicating, addictive and luminous floral.”

“[Beyonce] has done a lot of fruity florals,” explains Brooks. “She’s done gourmands. Pulse was this electric citrus-y floral. This is sexy and sophisticated. We tested it in multiple countries with excellent results.”

The fragrance will come in different sizes and sell for prices ranging from $39.99 to $59. The perfume will also be sold in a body lotion and shower gel.

A television commercial for the product has been shot by Jake Nava, who has helmed Beyonce’s previous videos, including ‘Flawless‘ and ‘Grown Woman.’

Next: Bow Down: How ‘Beyonce’ Broke Music Industry Rules

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